CLEP Marketing 2025 – 400 Free Practice Questions to Pass the Exam

Question: 1 / 400

What does direct competitive advertising aim to achieve?

To raise brand awareness

To promote long-term growth

To encourage immediate action

Direct competitive advertising focuses on prompting consumers to take immediate action, such as making a purchase or requesting more information about a product. This type of advertising typically highlights specific benefits or advantages over competing products to persuade consumers to choose a particular brand right away.

While raising brand awareness is important, that goal aligns more with building a brand over time rather than encouraging immediate consumer decisions. Promoting long-term growth is a broader objective that encompasses various marketing efforts, including brand loyalty and customer retention strategies. Informing consumers of new features also plays a role in marketing, but it does not specifically target the immediate action that direct competitive advertising aims to achieve. Therefore, the correct answer emphasizes the urgency and promptness associated with direct competitive advertising strategies.

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To inform consumers of new features

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